Rewards & Engagement
Explore incentives and reward mechanisms that encourage better everyday food decisions.
For Partners
We're exploring collaborations with retailers, food brands and organisations to reduce avoidable food waste through better household food decisions.
Explore collaboration opportunitiesThe Opportunity
Retailers and brands get food to people's homes. Optura focuses on what happens next, helping households make better decisions with the food they already have.
Food is purchased.
Everyday decisions are made.
Less avoidable food waste.
Who we could work with
Explore ways to engage customers and support food-waste prevention beyond the checkout.
Explore relevant recipe content, product discovery and reward mechanisms for everyday use.
Collaborate on user research, pilot programmes and behaviour-change initiatives.
Why Optura
Optura is designed to help households see what they already have, identify food that needs attention and turn it into action, creating opportunities to explore meaningful impact together.
Make groceries visible.
Know what needs attention.
Turn ingredients into meals.
Recognise progress and encourage better habits.
Ways to collaborate
We're open to exploring collaborations that create value for households and contribute to a more sustainable food system.
Explore incentives and reward mechanisms that encourage better everyday food decisions.
Test ideas with real users and learn what supports lasting behaviour change.
Explore data, content and technical integrations that could make household food management easier.