Optura helps households see what's in their kitchen, use food on time, and build better everyday habits, without the mental load.
It begins at an ordinary decision moment: What should I make with what I already have?
One continuous loop from what you buy to what you save.
01 / Capture
Snap your groceries or scan your receipt. Optura builds and organises your inventory automatically.
Turn your grocery receipt into a digital inventory in seconds.
Optura identifies products and quantities for you.
Each item gets an estimated consumption window automatically.
02 / Track
Optura keeps track of what you have, what to use first, and when, so nothing gets forgotten.
See what you have at home and how much is left.
Items are ranked by urgency, so you know what to use first.
Get notified before food is likely to go to waste.
03 / Act
Optura turns what needs attention into timely, personalised actions that help you decide what to cook before food goes to waste.
Get recipe ideas based on what needs to be used first.
Recipes adapt to the ingredients already in your kitchen.
Get the right suggestion when an ingredient needs your attention.
04 / Reward
Turn food-saving actions into measurable impact, points, and real-world rewards.
Get rewarded for using food before it goes to waste.
Turn small, consistent actions into a lasting habit.
Redeem your points for offers from grocery and delivery partners.
Track the food, money, and CO₂ you save over time.
01 / Capture
Snap your groceries or scan your receipt. Optura builds and organises your inventory automatically.
Turn your grocery receipt into a digital inventory in seconds.
Optura identifies products and quantities for you.
Each item gets an estimated consumption window automatically.
02 / Track
Optura keeps track of what you have, what to use first, and when, so nothing gets forgotten.
See what you have at home and how much is left.
Items are ranked by urgency, so you know what to use first.
Get notified before food is likely to go to waste.
03 / Act
Optura turns what needs attention into timely, personalised actions that help you decide what to cook before food goes to waste.
Get recipe ideas based on what needs to be used first.
Recipes adapt to the ingredients already in your kitchen.
Get the right suggestion when an ingredient needs your attention.
04 / Reward
Turn food-saving actions into measurable impact, points, and real-world rewards.
Get rewarded for using food before it goes to waste.
Turn small, consistent actions into a lasting habit.
Redeem your points for offers from grocery and delivery partners.
Track the food, money, and CO₂ you save over time.
FAQ
Optura is a food-decision assistant designed to help you keep track of what's in your kitchen, use food before it goes to waste, and make everyday food decisions easier.
Optura is being designed to make adding groceries easier through photo and receipt scanning. You'll also be able to review and adjust your kitchen inventory.
By helping you see what you already have, highlighting food that needs attention, and suggesting ways to use it before it goes to waste.
We're planning a free version for everyday food management, with optional premium features. Final pricing and plan details will be shared closer to launch.
We're working on the next version of Optura. Join the early access list to hear about testing opportunities and be among the first to know when it becomes available.
You'll receive occasional product updates and invitations to try Optura when testing spots become available. Joining the list is free and doesn't commit you to a subscription.
